This Privacy Policy explains how Sharda Uptown, the developer and marketer of the Sharda Uptown project, collects, uses, shares, and protects your personal information when you visit [www.shardauptown.com] (the “Website”), submit an enquiry, or otherwise interact with us. By using the Website or sharing your details with us, you agree to the practices described below.
1. Information we collect
We collect information you give us directly and information gathered automatically as you use the Website.
Information you provide.
When you fill an enquiry form, request a callback, download a brochure, book a site visit, or contact us, we may collect your name, phone number and email address, preferred property type/budget/configuration, city or location of interest, and any message or preferences you choose to share.
Information collected automatically.
When you browse the Website, we and our service providers may collect your IP address, browser type, device and operating system, pages viewed, time spent and referring links, approximate location derived from your IP address, and cookie and analytics identifiers.
2. How we use your information
We use the information we collect to respond to your enquiries and provide requested project details, pricing, and brochures; schedule and coordinate site visits and callbacks; share updates about Sharda Uptown, offers, and launch milestones where you have opted in; understand how visitors use the Website and improve it; verify your identity and prevent fraud, spam, or misuse; and comply with applicable laws and regulatory obligations.
3. Consent & legal basis
We process your personal data on the basis of the consent you provide when you submit your details, and in accordance with the Digital Personal Data Protection Act, 2023 and other applicable Indian laws. Where you submit an enquiry, you consent to being contacted by us and our authorised representatives by phone, SMS, WhatsApp, or email — including on numbers registered under DND/NDNC — in relation to your enquiry. You may withdraw your consent at any time as described in Section 8.
4. How we share information
We do not sell your personal information. We may share it with:
- authorised channel partners and brokers assisting with your enquiry or site visit;
- group and associated entities of Sharda Uptown for the same purposes;
- service providers such as CRM, hosting, analytics, marketing, and communication vendors who process data on our behalf under confidentiality obligations;
- financial and legal partners where you request assistance (e.g. home-loan referrals); and
- authorities and regulators where required by law, court order, or to protect our rights.
We require our partners and service providers to use your information only for the purposes we specify and to keep it secure.
5. Cookies & tracking
The Website uses cookies and similar technologies to remember your preferences, measure traffic, and support marketing. These may include first-party cookies and third-party tools such as [Google Analytics, Google Ads, Meta Pixel]. You can control or delete cookies through your browser settings. Disabling cookies may affect some features of the Website. Where required, we will ask for your consent before placing non-essential cookies.
6. Data security
We maintain reasonable technical and organisational safeguards designed to protect your information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Data retention
We retain your personal information for as long as necessary to serve your enquiry, maintain our business relationship, and meet legal, accounting, or reporting requirements. When it is no longer needed, we delete or anonymise it.
8. Your rights & choices
Subject to applicable law, you may access the personal data we hold about you, request correction of inaccurate or incomplete data, request deletion of your data, withdraw consent or opt out of marketing communications, and raise a grievance regarding how your data is handled. To exercise any of these rights, contact our Grievance Officer using the details below. To unsubscribe from marketing messages, use the opt-out link in the message or reply STOP.
9. Third-party links
The Website may contain links to third-party sites (for example, partner banks or social media). We are not responsible for the privacy practices of those sites and encourage you to review their policies.
10. Children’s privacy
The Website is intended for individuals aged 18 and above. We do not knowingly collect personal information from children. If you believe a child has provided us data, please contact us and we will delete it.
11. Changes to this policy
We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last updated” date. Continued use of the Website after changes take effect constitutes acceptance of the updated policy.
12. Contact & grievance officer
For any questions, requests, or grievances regarding this policy or your personal data, please contact:
Grievance Officer
IS-16, 2nd & 3rd Floor, Urbtech, Sector 132, Noida, Uttar Pradesh 201304
Email: [privacy@shardauptown.com]
Phone: [+91 91450 03003]